ServiceLeads Blog
Meta Ads Kitchen Fitters Playbook (2026)
A practical campaign structure for kitchen fitters: audience setup, budget bands, qualification copy, and follow-up pacing.
Lead Form Questions That Cut Time-Wasters
Use these qualification prompts to reduce junk enquiries while keeping your conversion rate healthy.
Speed-to-Lead SLA for Small Sales Teams
A realistic response-time SLA for founder-led teams that need better conversion without hiring a call centre.
How to Price Meta Leads Without Killing Margin
A simple margin model to decide maximum CPL by niche, close rate, and average job value.
Creative Testing Framework for Local Service Ads
A no-fluff testing cadence for hooks, proof formats, and offer framing that improves quality as well as volume.
Sales Follow-up Scripts That Book Site Visits
Copy-paste scripts for first call, no-answer follow-up, and objection handling after initial lead capture.
Monthly Meta Ads Optimisation Checklist
A monthly operating checklist for accounts spending £750 to £5,000 that need stable booked-job performance.
Simple Lead Routing Stack With WhatsApp and Zapier
Build a reliable lead routing workflow in one afternoon: source tagging, owner assignment, and fail-safe alerts.
Job Costing Feedback Loop for Lead Generation
How to connect delivered job margin back to your ad account so optimisation decisions are based on profit, not vanity metrics.
Service Area Expansion Without Burning Budget
A phased rollout model for expanding coverage into nearby towns while keeping CPL and response times under control.