Job Costing Feedback Loop for Lead Generation
How to connect delivered job margin back to your ad account so optimisation decisions are based on profit, not vanity metrics.
The gap
Most reporting stops at lead or appointment. That hides whether the campaign is producing profitable work.
Build a closed loop
For every won job, capture:
- Original lead source
- Campaign and ad identifier
- Job value
- Estimated gross margin band
Monthly join process
- Export won jobs from your ops system.
- Join to lead IDs or source tags.
- Summarise by campaign and service line.
Decision rules
- Scale campaigns with stable profit contribution.
- Rework campaigns with strong volume but weak margin.
- Pause campaigns that consistently win poor-fit jobs.
Keep it lightweight
You do not need enterprise BI tooling. A clean sheet with disciplined tagging is enough to make better decisions.
Bottom line
Lead generation should answer one question: did this marketing spend produce profitable jobs?
⚠ Important Disclaimer
This guide is for general informational and educational purposes only. It does not constitute professional advice of any kind.
Before making business decisions: Consult qualified professionals who can assess your specific circumstances.
ServiceLeads and the article authors accept no liability for decisions made based on this guide.
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