Lead Form Questions That Cut Time-Wasters

The objective

Qualification is not about making forms long. It is about collecting the minimum data that predicts whether a lead can become a booked job.

Four question types to include

1) Job type

Ask what they need using plain-language options. This makes routing and follow-up scripts faster.

• New install
• Replacement
• Repair
• Unsure

2) Project timing

Timing tells you urgency and intent.

• ASAP
• Within 30 days
• 1 to 3 months
• Just researching

3) Budget fit

If price alignment matters, ask directly. You can keep ranges broad to avoid friction.

4) Service area signal

Collect postcode, town, or nearest area. This prevents wasted follow-up on out-of-area enquiries.

What to avoid

• Long free-text fields at first contact
• Technical questions customers cannot answer
• Aggressive wording that feels like interrogation

Recommended flow

• Keep the form to 4 to 6 fields.
• Use confirmation copy that sets response expectations.
• Push qualified submissions instantly to the sales channel your team actually watches.

Confirmation message template

Thanks, we have your details. We will contact you within one business hour to confirm scope and next steps.

Clear timing reduces ghosting and increases pick-up rates.

Bottom line

A good form should filter obvious mismatch, support routing, and maintain enough conversion volume to keep learning stable.