Case study

Landing page uplift — kitchen fitter funnel (anonymised)

A simple narrative: what was wrong → what we changed → what improved. Representative visuals below, with full client screenshots shared privately on request.

Landing page Kitchen fitters Meta traffic

Focus Clarity + conversion

What changed Message + proof

Performance Mobile-first

Tracking GA4 + events

Client snapshot

Industry: Kitchen fitting
Offer: Free design visit / quote with a clear price anchor
Traffic source: Meta ads
Primary CTA: Book a design visit

Before / after

Representative before/after mockups (client details removed).

Before mockup: cluttered kitchen landing page with sales banners, mixed CTAs, and unclear offer. — Before

Salesy banner overload, unclear offer, too many CTAs.

After mockup: clean kitchen fitter landing page with clear headline, project proof, and one primary CTA. — After

Clear promise, real projects + reviews, one primary CTA.

What we changed

These are the moves that usually lift conversion on kitchen fitter landing pages.

Above the fold

Clear promise + timeframe
Price anchor or starting point
CTA that feels low-friction

Proof + objections

Reviews, photos, local trust
FAQ that answers the real objections
“Not a fit if…” filter

Form + speed

Short form with smart questions
Fast load and mobile-first layout
Tracking events for optimisation

Example hero copy

A simple pattern: outcome + speed + remove friction.

Headline

Book a free kitchen design visit — get a clear quote this week.

Sub-head

Real installs, transparent pricing, and a simple next step from every page.

CTA

Book a design visit • View recent installs • Get a quote

Tracking setup

So you can optimise ads based on outcomes, not clicks.

Pixel + event plan
Quote submit / design visit booked events
Optional CAPI + CRM handoff

Outcomes (anonymised)

Representative dashboard views below. Exact figures and client screenshots are shared privately with serious prospects or partner agencies.

Conversion rate

More visitors complete the form after the above-the-fold and proof changes.

Lead volume

More enquiries from the same traffic by reducing friction.

Speed + bounce

Faster mobile load and a smoother experience on small screens.

Analytics proof mockup showing landing page conversion funnel for kitchen leads. — Analytics proof

Landing page funnel + conversion (representative, redacted).

Bookings proof mockup showing design visits booked and lead pipeline for kitchen enquiries. — Bookings proof

Design visits booked + lead pipeline (representative, redacted).

Want the private analytics and screenshots?

If you’re considering working together, I’ll share the relevant before/after and walk you through it.

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