01
Pages
- Home (offer + proof)
- Service page(s)
- Case studies
- Contact
Home Case studies Website
Case study
Website rebuild — kitchen fitter (anonymised)
A product-style story: clarity, speed, and conversion. Representative visuals below, with full client screenshots shared privately on request.
Website
Kitchen fitters
Lead flow
Scope
Positioning + pages
Stack
Fast, simple build
Focus
Conversion path
Tracking
GA4 + events
Client snapshot
- Industry: Kitchen fitting
- Primary CTA: Design visit / quote
- Traffic: Meta + Google + referrals
- Constraints: Mobile-first, fast load, clear conversion path
Before / after
Representative before/after mockups (client details removed).
Before
Cluttered kitchen site, unclear offer, mixed CTAs.
After
Premium look, clear message, one primary CTA.
What we built
Structure first. Design system second. Build + performance third.
1) Positioning + IA
Refined the promise and built a simple page structure around it.
2) Design system
Typography, spacing, components, and a brand-forward palette.
3) Build + speed
Responsive layouts, optimised media, and clean tracking hooks.
4) Launch + iterate
Ship fast, measure, then refine conversion points.
02
Conversion
- Clear CTA hierarchy
- Proof placement
- Fast forms + booking flow
03
Performance
- Optimised images
- Mobile-first layouts
- Simple, fast stack
Outcomes (anonymised)
Representative dashboard views below. Exact figures and client screenshots are shared privately with serious prospects or partner agencies.
01
Conversion
Clearer CTA hierarchy and proof placement increases enquiries.
02
Lead volume
More inbound from the same traffic by reducing friction.
03
Speed
Faster mobile experience and cleaner performance baselines.
Performance proof
Speed + best-practice snapshot (representative, redacted).
Bookings proof
Tracked enquiries + conversion trend (representative, redacted).
Want the private before/after and analytics?
If you’re considering working together, I’ll share the relevant breakdown and walk you through it.