1. Overview

ServiceLeads Ltd ("ServiceLeads," "we," "us," or "our") respects your privacy and is committed to protecting it through this Privacy Policy. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you use our website, products, or services (collectively, "Services").By accessing or using our Services, you agree to this Privacy Policy. If you do not agree, you must discontinue using our Services immediately. This Privacy Policy is subject to our Terms and Conditions and may be updated from time to time. Your continued use of our Services after changes are made constitutes acceptance of those changes.

2. Information We Collect

ServiceLeads may collect two types of information from users: Personal Information and Non-Personal Information (collectively, "Information").

A. Personal Information

Personal Information refers to data that can identify you directly or indirectly, including but not limited to:

Identity Information: Name, business name, date of birth. Contact Information: Email address, phone number, billing and mailing address. Payment Information: Billing details, transaction records (we do not store full payment card details).Technical Data: IP address, browser type, operating system, and device identifiers. Usage Data: How you interact with our website and Services, including session activity, clicked links, and navigation behaviour. Marketing & Communication Preferences: Your preferences for receiving communications from us.

B. Non-Personal Information

Non-Personal Information refers to anonymous or aggregated data that does not identify you directly, including:

General website usage statistics (e.g., page views, bounce rates). Aggregated demographic information. Anonymized behavioural data (e.g., heatmaps, time on page).

We may combine Personal and Non-Personal Information to provide better user experiences and Services.

3. How We Collect Information

We collect information about you through several methods:

A. Information You Provide Directly

We collect Personal Information directly when you:

Create an account or register for our Services. Make a purchase or subscribe to a paid plan. Contact us via email, phone, or our website forms. Subscribe to newsletters, marketing communications, or promotions. Provide feedback, reviews, or testimonials.

B. Information Collected from Third Parties

We may collect information from third-party sources, such as:

Business Partners & Vendors: Companies that help facilitate payments, provide analytics, or support marketing efforts. Social Media Platforms: When you interact with our brand on LinkedIn, Facebook, Instagram, or other platforms, we may receive data as permitted by your settings. Public Databases: Information available through legal public records, industry directories, or business registries. Lead Generation Providers: Third-party agencies that provide marketing insights and sales leads.

C. Automated Information Collection (Cookies & Tracking Technologies)

When you visit our website or use our Services, we may automatically collect information through:

Cookies: Small files stored on your device that track site usage and preferences. Web Beacons & Pixel Tags: Small image files embedded in emails or web pages that help analyse engagement. Log Files: Server logs recording visits, page views, and other interactions. Session Tracking: Heatmaps, click tracking, and session recording to understand user behaviour.

For more details on our use of cookies, see Section 5 (Cookies and Tracking Technologies).

4. How We Use Your Information

We use your Personal Information for the following purposes:

A. Providing and Managing Services

Processing transactions, orders, and account registrations. Delivering our Services, including lead generation, advertising, and marketing support. Providing customer support and responding to inquiries.

B. Business Operations & Security

Preventing fraud, security breaches, and unauthorized access. Ensuring compliance with legal, regulatory, and contractual obligations. Monitoring and analysing system performance.

C. Marketing & Communication

Sending promotional emails, offers, and updates about our Services. Customizing ads and marketing content based on user behaviour. Conducting surveys, research, and engagement activities.

D. Website & Service Improvement

Analysing user behaviour to enhance website functionality. Conducting A/B testing to optimize content and layouts. Improving features based on customer feedback and usage trends.

E. Legal Compliance & Law Enforcement Requests

We may use your data to comply with legal obligations, enforce our Terms and Conditions, and respond to valid law enforcement requests.

5. Legal Basis for Processing Data

Under applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), we must establish a lawful basis for processing your Personal Information. Our legal bases include:

A. Contractual Necessity

We process Personal Information to fulfil our obligations under contracts with our clients, including:

Providing our Services and customer support. Processing payments and transactions. Managing user accounts and service subscriptions.

B. Legitimate Interests

We process Personal Information based on our legitimate business interests, provided that these do not override your rights. This includes:

Improving our website and Services through analytics. Personalizing content, recommendations, and advertisements. Preventing fraud and enhancing security. Conducting marketing and outreach activities (subject to your preferences).

C. Consent

For certain activities, we rely on your explicit consent, such as:

Sending marketing communications (where required by law).Using non-essential cookies and tracking technologies. Processing sensitive data (if applicable).

You have the right to withdraw consent at any time by contacting us at [Insert Contact Email].

D. Legal Obligations

We process Personal Information to comply with legal and regulatory requirements, including:

Tax, accounting, and financial reporting obligations. Responding to government and law enforcement requests. Fulfilling data subject rights under GDPR and CCPA.

6. Data Sharing & Third-Party Disclosures

We do not sell your Personal Information, but we may share data with third parties under specific circumstances:

A. Service Providers & Business Partners

We work with third-party service providers who assist us in delivering our Services. These include:

Payment Processors (e.g., Stripe, PayPal) – To facilitate transactions. Cloud Hosting Providers (e.g., AWS, Google Cloud) – For secure data storage. Customer Relationship Management (CRM) Software – To manage client communications. Analytics & Advertising Providers (e.g., Google Analytics, Meta Ads) – To track user behaviour and improve marketing effectiveness.

All third-party partners are required to comply with applicable data protection laws and maintain confidentiality.

B. Legal Compliance & Law Enforcement

We may disclose your Personal Information when required to:

Comply with legal processes, such as court orders or regulatory requests. Protect our legal rights and prevent fraud. Investigate security breaches or misconduct.

C. Business Transfers

If ServiceLeads undergoes a merger, acquisition, or sale of assets, Personal Information may be transferred as part of the transaction. We will notify you of such changes where required.

7. Cookies and Tracking Technologies

We use cookies, web beacons, and other tracking technologies to enhance user experience and analyse website activity. By using our Services, you consent to our use of cookies unless you opt out.

A. Types of Cookies We Use

Essential Cookies: Necessary for core functionality (e.g., authentication, security).Performance Cookies: Track website usage to improve performance. Functional Cookies: Remember user preferences (e.g., language, login details).Advertising Cookies: Used for personalized ads and retargeting campaigns.

B. Managing Your Cookie Preferences

You can control cookies through your browser settings:

Google Chrome: Manage Cookies

Mozilla Firefox: Manage Cookies

Apple Safari: Manage Cookies

You can also use tools like Your Online Choices to opt out of interest-based advertising.

8. Data Security Measures

We implement industry-standard security practices to protect Personal Information from unauthorized access, alteration, disclosure, or destruction.

A. Security Measures We Use

Encryption: Data is encrypted during transmission and at rest. Access Controls: Restricted access to authorized personnel only. Firewall & Intrusion Prevention: Protection against cyber threats. Regular Security Audits: Routine assessments to identify vulnerabilities. Two-Factor Authentication (2FA): Enhancing account security.

B. Data Breach Response

In the event of a data breach, we will:

Notify affected users as required by law. Work with cybersecurity experts to mitigate risks. Cooperate with authorities to investigate and prevent future breaches.

9. User Rights & Control Over Personal Data

Depending on your location and applicable data protection laws (such as GDPR and CCPA), you may have the following rights regarding your Personal Information:

A. Right to Access & Portability

You have the right to:

Request a copy of the Personal Information we hold about you. Receive your data in a structured, commonly used, and machine-readable format. Request that we transfer your data to another service provider, where technically feasible.

B. Right to Rectification

If any Personal Information we hold about you is inaccurate or incomplete, you have the right to request corrections.

C. Right to Erasure (“Right to Be Forgotten”)

You may request the deletion of your Personal Information in the following cases:

When it is no longer necessary for the purpose for which it was collected. If you withdraw your consent (where processing was based on consent).If you object to processing and we have no overriding legitimate reason to continue. When your data has been unlawfully processed.

D. Right to Restrict Processing

You may request that we limit the processing of your data if:

You contest the accuracy of your Personal Information. Processing is unlawful, and you prefer restriction over deletion. We no longer need the data, but you require it to establish, exercise, or defend a legal claim.

E. Right to Object to Processing

You have the right to object to:

Processing of your data based on legitimate interests. Direct marketing, including profiling related to such marketing.

F. Right to Withdraw Consent

If you previously gave consent for processing, you may withdraw it at any time. This will not affect the lawfulness of processing before withdrawal.

G. Right to Lodge a Complaint

If you believe we have not complied with applicable data protection laws, you have the right to file a complaint with the relevant data protection authority. To exercise any of these rights, contact us at [Insert Contact Email]. We will respond within the legally required timeframe.

10. Data Retention Policies

We retain Personal Information only as long as necessary for the purposes for which it was collected, including legal, regulatory, tax, accounting, or reporting requirements.

A. Retention Periods

Account & Transaction Data: Retained as long as your account remains active and for up to 7 years after closure to comply with financial and legal obligations. Marketing Data: Retained until you withdraw consent or request deletion. Website Analytics Data: Retained for up to 2 years to track long-term trends. Support & Communication Records: Retained for up to 5 years to improve services and comply with legal obligations.

B. Criteria for Data Deletion

We will delete your Personal Information when:

It is no longer needed for the original purpose. You request erasure and we have no overriding legal grounds to retain it. Retention is no longer necessary under applicable law.

11. International Data Transfers

As we operate globally, your Personal Information may be transferred to and stored in countries outside your jurisdiction, including locations with different data protection laws.

A. How We Protect International Transfers

When transferring Personal Information outside of the UK, EU, or other regions with strict privacy laws, we implement safeguards such as:

Standard Contractual Clauses (SCCs): Legally binding agreements approved by regulatory authorities. Adequacy Decisions: Where the destination country provides a similar level of data protection. Encryption & Access Controls: Ensuring secure data handling practices.

By using our Services, you consent to international transfers of your data as described in this Privacy Policy.

12. Contact Information & Complaints Handling

If you have any questions about this Privacy Policy, our data practices, or wish to exercise your privacy rights, you may contact us at:

ServiceLeads Ltd

Address: 61 Bridge Street, Kington, United Kingdom, HR5 3DJ

Email: [email protected]

Phone: +44 7711992448

A. Complaints Handling Process

We take privacy concerns seriously and are committed to addressing any issues promptly and fairly. If you have a complaint regarding how we handle your personal data:

Contact Us: Submit your complaint via email or phone, including relevant details about your concern. Acknowledgment: We will acknowledge receipt of your complaint within 5 business days. Investigation: Our team will conduct a thorough review, which may involve gathering additional information and consulting relevant departments. Resolution: We will provide a formal response within 30 business days. If the issue requires additional time, we will keep you informed of the progress.Escalation: If you are not satisfied with our response, you may escalate your complaint to a relevant data protection authority or regulatory body.

We are dedicated to complying with applicable privacy laws and ensuring that your concerns are handled in a timely and transparent manner.