Get a clear plan before we spend.
- Offer positioning + KPI targets
- Funnel plan (Lead Ads or landing page)
- Angles + hooks roadmap
Founder‑led Meta Ads • 30‑day pilot
The Meta Ads operator for Kitchen fitters
Lead quality filters, fast follow-up, and weekly optimisation — so Meta spend turns into booked jobs.
Pilot
30 days
Fee
£500 / month after
Coverage
UK-wide (Cornwall-based)
Want a quick ROI sanity-check? Estimate ROI.
How the 30-day pilot works
30 days to prove lead quality. If it works, you keep it running.
Week 1 — Setup
Offer, tracking, and the first campaign build.
- Define what “qualified” means (budget, job type, area)
- Build ads + lead form (or a lean landing page)
Week 2 — Launch + qualify
Launch, watch lead quality, tighten filters.
- Improve questions, exclusions, and messaging
- Pause losers and push spend into winners
Weeks 3–4 — Weekly optimisation
Fresh creative tests + quality-led budget moves.
- New creatives each week (angles + hooks)
- Simple weekly update: what changed + what’s next
Estimate the upside Quick ROI sanity-check in 20 seconds
A quick estimator to connect lead volume to revenue. Adjust the assumptions to match your business.
Monthly leads
Close rate (%)
Average job value (£)
Gross margin (%)
rough % after costs
Monthly ad spend (£)
paid direct to Meta
ServiceLeads fee (£)
£0 during your pilot month
Booked jobs / month
16
leads × close rate
Revenue / month
£24,000
booked × job value
Net / month (est.)
£7,600
profit − spend − fee
Net / year (est.)
£91,200
Want a realistic lead plan for your area?
I’ll sanity-check your offer, give a sensible lead quality definition, and outline what I’d test first.
Estimates are illustrative. Real results depend on niche, seasonality, follow-up speed, and lead quality.
What’s included
A simple system to turn Meta spend into booked jobs.
Build winners quickly, then iterate weekly.
- Briefs + ad concepts
- Fast testing to find winners
- Weekly creative iterations
A simple loop that improves lead quality over time.
- Meta account setup + tracking
- Lead quality feedback loop
- Simple weekly updates + optimisation
Industries
Built for high-ticket, local service businesses.
01
Kitchens
Budget bands, design-stage qualification, and booked surveys.
02
Bathrooms
Scope and timeline filters to reduce junk enquiries.
03
Roofing
Job-type filtering (repairs vs replacements) and fast follow-up.
04
Windows & doors
Scope qualification to prioritise larger, quote-ready projects.
05
Driveways & patios
Photo-first leads with rough size, access, and start-date filters.
06
Solar PV
Homeowner and roof-fit filters to reduce low-quality enquiries.
Case studies
Process + outcomes. Client details anonymised; full screenshots shared privately on request.
01
Meta ads (lead-gen)
Example Ads Manager snapshots, plus the exact build + optimisation loop.
- Snapshot: 723 leads • £10.13 CPL (anonymised)
- Snapshot: 98 leads in 30 days • £7.58 CPL (anonymised)
- Lead quality filters + weekly creative tests
02
Landing page uplift
Messaging + proof + tracking to turn clicks into enquiries.
- Above-the-fold messaging + proof placement
- Quote submit / booked visit events
- Fast, mobile-first build
03
Website rebuild
Positioning + structure + conversion path, built on a fast stack.
- Clear CTA hierarchy + page flow
- Mobile-first speed improvements
- Tracking-ready for lead quality feedback
Pricing
Start with a 30-day pilot. You cover ad spend — I handle the rest.
01
30-day pilot
Setup + launch, creative direction + first tests, and weekly optimisation (enough time to judge lead quality).
02
£500 / month ongoing
Account management + reporting, creative iteration cadence, and conversion + tracking improvements.
03
Ad spend is separate
You pay Meta direct (you own the account). Budget is your call, no markups, transparent reporting.
FAQ
Answers to the common questions before we start.
Who is this for?
ServiceLeads is a fit for service businesses that can handle more lead volume and want predictable acquisition through Meta.
Do you do landing pages and tracking?
Yes—because ads are only half the system. If you already have a solid setup, we’ll plug into it. If not, we’ll build a lean version fast.
How much is it?
30-day pilot. You cover ad spend and I handle the build, creative direction, and weekly optimisation. If you continue after the pilot, it’s £500/month (ad spend separate).
What happens after I sign?
You’ll get access to the onboarding page with the videos and the checklist. We connect your assets, build the first round of campaigns, then launch.
Request a call
Tell me what you sell, your area, and your capacity. I’ll reply personally and, if it’s a fit, I’ll send a booking link.
Direct email reply (no sales team)
Fast, honest feedback
Optional call if it’s a fit
Prefer to pick a time instantly? Book a call.