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Appointment economics
A quick sanity check for leads → booked → won, plus break-even on ad spend + the £750/month fee.
Appointment economics Sanity-check bookings, wins, and break-even
Connect lead volume to booked appointments and won jobs (leads → booked → won).
Assumption preset
Prefills typical booking/show-up/win assumptions. Tweak any input below.
Monthly leads
Booked appointments / month
Speed to lead matters: slow replies usually book fewer appointments.
Jobs won / month
appointments that turn into jobs
Show-up rate (%)
optional (set to 100% if unsure)
Average job value (£)
Gross margin (%)
rough % after costs
Monthly ad spend (£)
paid direct to Meta
ServiceLeads fee (£)
monthly management fee
Booked appointment rate
21%
appointments ÷ leads
Win rate (showed → won)
42%
won ÷ (appointments × show-up)
Revenue / month
£24,000
won × job value
Gross profit / month
£9,600
revenue × gross margin
Net / month (est.)
£7,350
profit − spend − fee
Net / year (est.)
£88,200
Want a realistic lead plan for your area?
I’ll sanity-check your offer, define lead quality, and outline what I’d test first.
Estimates are illustrative. Real results depend on niche, seasonality, follow-up speed, and lead quality.