01
Lead Ads vs landing pages
When Lead Forms win, when Conversions win, and the hybrid that usually works best.
- Decision framework
- Common pitfalls
- Tracking + follow-up
Home Guides
Guides
Meta Ads playbooks for booked jobs
System guides (Lead Ads vs landing pages, speed-to-lead, lead quality filters) plus niche-specific playbooks that feed the industry pages.
System guides
These apply to every niche: qualify harder, respond faster, and route leads cleanly.
02
Speed-to-lead
The 5-minute rule, what to automate, and what your first message should say.
- Response-time targets
- WhatsApp / CRM routing
- First-touch scripts
03
Lead quality filters
Cut spam and tyre-kickers with better questions, exclusions, and budget gates.
- Form question templates
- Budget / scope gates
- Disqualifying copy
04
Zapier → WhatsApp routing
Instant notifications with the right fields, dedupe, and follow-up reminders.
- Zap structure
- Lead enrichment
- Fail-safes
Niche playbooks
One practical post per priority niche: budget bands, segmentation, creatives, and follow-up.
01
Kitchens: budget bands
Filter to the right project sizes and design stage—before you waste time.
02
Kitchens: cost per lead
Why CPL is misleading for kitchens—and what to track instead.
03
Kitchens: creative angles
Hooks and proof formats that book surveys and pre-qualify.
04
Kitchens: lead form questions
Scope, budget bands, design stage, postcode, and timeframe—without killing completion.
05
Bathrooms: follow-up scripts
Messages that book surveys and stop “just looking” conversations.
06
Bathrooms: cost per lead
Measure CPL through booked surveys and quotes, not cheap enquiries.
07
Bathrooms: creative angles
Before/after, proof, process, and timeline clarity to reduce junk.
08
Bathrooms: lead form questions
Scope, postcode, timeframe, and optional budget bands to pre-qualify.
09
Roofing: job-type segmentation
Separate repairs vs replacements so your ads don’t attract the wrong work.
10
Roofing: cost per lead
Repairs vs replacements CPL—and what to track instead (booked visits).
11
Roofing: creative angles
Job-type clarity, local proof, and photo-first triage to reduce spam.
12
Roofing: lead form questions
Job type, postcode, urgency, and photo prompts to qualify leads.
13
Windows & doors: creative examples
Angles that pre-qualify scope, property type, and timeframe.
14
Driveways & patios: budget filters
Use access, size, and budget gates to stop low-value enquiries.
15
Solar PV: lead form questions
Cut renters and bad-fit roofs with smarter qualification questions.
16
Heat pumps: segmentation
Property type, current system, and grant-readiness—before you quote.
17
Boilers: follow-up scripts
Convert “no heating” urgency and planned replacements without losing leads.
18
Garden rooms: creative examples
Show build quality and planning-stage proof while filtering tyre-kickers.
19
Conservatories: budget bands
Positioning and questions that attract quality, not bargain hunters.
Want this built for your business?
If you’re in one of the niches above, the fastest path is to apply these systems with your offers, your areas, and your proof.