Home Guides Bathrooms: creative angles

Niche guide

Bathroom fitters: Meta Ads creative angles that book surveys

Updated · By Jamie

Bathrooms sell on trust and proof. The best creatives show real work, reduce uncertainty, and set expectations so you get fewer “just looking” leads.

Bathroom industry page Lead form questions

Angles to test first

Start with proof + clarity. Then test style and urgency variations.

01

Before / after + layout improvements

Show the transformation, then focus on what changed (storage, wet room, accessibility).

  • Slideshow or 10–15s walkthrough
  • One clear CTA: book a survey
  • Local context: “in [Town]”
02

Process + “what happens next”

Reduce uncertainty and improve conversion-to-booking.

  • Survey → design → install → snagging
  • Who supplies materials and when
  • Typical install timeline
03

Proof (reviews + guarantees)

For bathrooms, trust beats clever copy.

  • Review screenshots + project images
  • Insurance / credentials (if true)
  • “No-pressure survey” positioning

Hook bank (copy/paste)

  • Bathroom refit in [Town]? Book a survey slot — full refits only.
  • Wet room conversion in [Area] — see recent work and get a quote.
  • Done in [X] days (typical). One team. One timeline.
  • We handle plumbing + electrics + fitting — no juggling trades.
  • Postcode required before we book a survey.
  • Budget band question to confirm fit (before we visit).
  • Small bathroom? Big storage wins — see 3 transformations.
  • Accessible bathroom upgrades in [Town] — book a survey.

Formats that work well for bathrooms

Consistent, real proof performs. Build a bank and iterate weekly.

Easy wins

  • Before/after slideshow
  • Carousel: “problem → solution → result”
  • Review + finished photo
  • Short “finish details” clip (tiling, niches, fixtures)

High-intent creatives

  • Installer/designer talking through the process
  • “What it includes” breakdown (waterproofing, electrics, etc.)
  • Timeline clarity + next-step booking

Pair creative with qualification

If you want fewer time-wasters, ask the right questions up front.

Lead form questions Lead quality filters

Simple 7-day testing plan

A repeatable plan: launch, learn, and iterate without chaos.

Day 1–2: launch 6 creatives

2 before/after, 2 process/timeline, 2 reviews/proof. Keep targeting and offer consistent.

Day 3–4: replace weak hooks

New first line, new first frame, and a stronger proof line for the best angle.

Day 5–7: scale the winner

Improve quality by tightening the form questions and your first follow-up message.

Next step: book more surveys

Use a tight first message and offer two timeslots.

Follow-up scripts Speed-to-lead