01
Scope first
If you want full refits, don’t let the form attract small jobs.
- Full bathroom refit
- Wet room conversion
- Shower replacement / partial
The 5–7 question sweet spot
Enough to qualify, not enough to kill completion.
02
Intent second
Timeframe and readiness predict survey booking rate.
- Timeframe (e.g., 0–4 weeks / 1–3 months / 3+ months)
- Decision-maker status
- Optional budget bands for premium installs
03
Area always
Postcode/town prevents wasted follow-up.
- Postcode required
- Service area stated in ad copy
- Disqualify out-of-area cleanly
Question templates (steal these)
Pick a set and run it for long enough to learn.
Bathroom qualifiers (recommended)
- What’s the job type? (Full refit / Wet room / Partial)
- What’s your postcode / nearest town?
- When do you want to start?
- Do you own the property? (Yes/No)
- Do you have a rough budget band? (Optional)
Budget bands (optional)
- £3k–£6k
- £6k–£10k
- £10k–£15k
- £15k+
Adjust bands based on your pricing and niche focus.
Optional extras
- Upload photos (optional)
- Is access/parking easy for a survey? (Yes/No)
- Do you have a preferred style? (Modern / Traditional / Not sure)
Make the questions pay off
Route leads instantly and use a booking script that offers two timeslots.
Related bathroom guides
Improve CPL by improving qualification and booking rate.