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Niche guide

Boiler leads: follow-up scripts that convert

Boiler leads split into two buckets: urgent “no heating” and planned replacement. Use different follow-up scripts so you don’t lose either.

Script by lead type

Urgent leads need certainty. Planned leads need clarity and a simple next step.

Urgent “no heating”

  • Hi {{first_name}} — it’s {{your_name}} at {{business}}. Got your boiler enquiry.
  • Are you currently without heating/hot water? (Yes/No)
  • If yes, I can call now and book an engineer slot — what’s your postcode?

Planned replacement

  • Hi {{first_name}} — thanks for the boiler enquiry. Quick one: is this a straight replacement or a new location?
  • If it’s a fit, we can quote quickly. I can do {{slot_1}} or {{slot_2}} for a call — which works?
  • If you know the boiler model / photos of current setup, send them over.

System link: speed-to-lead

Urgent boiler leads go to the fastest responder. Route instantly and reply within minutes.