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Niche guide

Driveways & patios: budget filters that cut time-wasters

This niche gets a lot of “how much for a driveway” messages. Use budget + access + size filters to get fewer leads — but better ones.

The 3 filters that matter

These three answers predict whether a driveway/patio quote is worth doing.

01

Rough size

We don’t need perfection — just a band that tells you value.

  • Small / Medium / Large
  • Or “car spaces” as a proxy
  • Ask for a photo if possible
02

Access constraints

Access issues kill margins. Screen them early.

  • Skip access? side gate? parking?
  • Are there steps / restricted access?
  • Do you need a skip permit?
03

Budget band

This is the fastest way to stop “cheapest quote” leads.

  • Offer 3–4 ranges
  • Include “Not sure” as an option
  • Set a minimum in the ad copy

Example question set

Keep it short. If you need photos, ask after they submit.

Driveways & patios qualifiers

  • Is this a driveway, patio, or both?
  • Rough size (small/medium/large)
  • Any access issues? (Yes/No)
  • Budget range (choose one)
  • Postcode / nearest town

Budget band ideas

  • £3k–£6k
  • £6k–£12k
  • £12k–£20k
  • £20k+

System link: lead quality filters

If you’re still getting spam, tighten the creative and add a scope gate.