01
Upgrade from gas boiler
The “mainstream” segment. Needs education + grant framing.
- Ask about current system
- Ask about property type
- Ask about insulation readiness
The 3 segments to separate
Different homes need different messaging and qualification.
02
Off-gas / oil / LPG
Often higher intent. Different economics and urgency.
- Current fuel type
- Property size proxy
- Timeline to replace system
03
New build / renovation
Best-fit leads when planned early. Qualify stage and drawings.
- Project stage
- Installer availability window
- Heat loss calcs (if available)
Example qualification questions
Pick 6–8 max. If they’re not ready, route them to nurture instead of quoting.
Heat pump lead form questions
- Do you own the property? (Yes/No)
- Property type (detached/semi/terrace/bungalow)
- Current heating system (gas/oil/LPG/electric/other)
- How many bedrooms?
- Any existing radiators / underfloor? (Radiators/UFH/Both/Not sure)
- Timeframe (ASAP / 1–2 months / 3+ months)
- Postcode / nearest town
System link: lead quality filters
Heat pumps punish sloppy qualification. Use filters in copy + form + follow-up.