01
You set expectations
People self-select out if they’re looking for a bargain refit.
- Say “typical projects start from £X” in the creative
- Match the budget band options to your offer
- Keep it non-judgmental
Why budget bands work
Most “kitchen leads are bad” problems are really “kitchen leads are unqualified” problems.
02
You reduce wasted surveys
Home visits are expensive. Only book visits for fit leads.
- Budget + timeline = intent
- Design stage predicts close probability
- Ask for photos if needed
03
You control what you attract
Bands let you steer toward full remodels instead of “swap the doors”.
- Separate “full kitchen” vs “worktops/doors”
- Use project-type segmentation if needed
- Build ads for your best-margin jobs
Example lead form questions
Keep to 4–7 questions. If you add budget, remove fluff.
Kitchen-specific qualifiers
- Is this a full kitchen remodel or a partial update?
- What budget range are you aiming for?
- Have you chosen your kitchen style/materials yet?
- When do you want the work started?
- What’s your postcode / nearest town?
Budget band ideas
- £8k–£12k
- £12k–£20k
- £20k–£35k
- £35k+
Next step: speed-to-lead
High-ticket leads go cold fast. Route them instantly and book a design consult.
More kitchen guides
Next reads to reduce time-wasters and book more surveys.