01
Before / after transformations
Show the outcome. Pair with a simple “book a survey” CTA.
- Swipe/slider images or 6–10s video
- One line caption: layout change + storage win
- Works best with local proof (town/area)
Angles to test first
Start with angles that show work and set expectations. Then expand to style-based and urgency-based hooks.
02
Process + timeline clarity
Most homeowners fear mess and delays. Make the process feel safe.
- “Design → rip-out → install → finish”
- Who does plumbing/electrics
- What happens next (survey/showroom)
03
Budget anchors (without being harsh)
Premium installs should filter early. The right people appreciate clarity.
- “Typical projects start from £X”
- Budget bands in the form
- “Full refits only” positioning
Hook bank (copy/paste)
- Kitchen refit in [Town]? Book a survey slot — full refits only.
- Handleless kitchens in [Area] — see recent installs and request a quote.
- Shaker kitchen fitted in [Town] — one team, one timeline.
- Need more storage? See 3 small-kitchen transformations.
- Postcode + budget band required before we book.
- We manage plumbing + electrics + fitting (no juggling trades).
- Want to start in [Month]? Book your survey date now.
- Layout change + island? Tell us your budget band and we’ll confirm fit.
Formats that work well for kitchens
Use what you can produce consistently. Simple and real beats over-produced.
Fast to produce
- Before/after slideshow (5–8 images)
- Carousel: “problem → process → result”
- Testimonial + project photo
- 1-minute “walkthrough” of a finished install
High-performing (when done right)
- UGC-style talk-to-camera (designer/installer)
- “What it cost / what we changed” breakdown (no hard promises)
- Timelapse: rip-out to fit
- FAQ video: “How long does a kitchen take?”
Don’t forget the system
Great creative still loses if leads wait hours for a reply.
Simple 7-day testing plan
Enough structure to learn quickly without overcomplicating.
Day 1–2: launch 6 creatives
2 before/after, 2 process/timeline, 2 proof/reviews. Keep the offer consistent.
Day 3–4: kill obvious losers
Pause low-CTR, low-quality leads. Replace with new variants of the best angle.
Day 5–7: iterate the winner
New hook, new first frame, new proof line. Keep the same qualification questions.
Next step: improve lead quality
Add budget bands and design-stage questions to reduce time-wasters.