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Roofers: Meta Ads creative angles that book jobs

Updated · By Jamie

Roofing converts when your creative matches the job type. Repairs want urgency and speed. Replacements want proof and process. Here’s a practical angle bank.

Roofers industry page Job-type segmentation

Angles to test first

Start with job-type clarity and local proof. Then test speed and photo-first triage.

01

Repairs: speed + triage

For leaks, the promise isn’t “cheap” — it’s “fast, professional, next step”.

  • “Send a photo, we’ll confirm next steps”
  • “Same-day call-back” positioning
  • Service area stated clearly
02

Replacements: proof + process

High value jobs need trust. Show work, reviews, and a clear survey process.

  • Before/after roofs
  • Local reviews + photos
  • Survey → quote → schedule
03

Photo-first qualification

Photos reduce spam and help you respond intelligently.

  • “Upload a photo (optional)” prompt
  • Job type + urgency question
  • Short WhatsApp reply script

Hook bank (copy/paste)

  • Roof leak in [Town]? Send a photo and we’ll confirm next steps.
  • Storm damage? Local roofer — quick call-back and a visit slot.
  • Flat roof replacement in [Area] — see recent work and request a quote.
  • New roof in [Town]? Survey slots available this month.
  • Gutters/fascias in [Area] — quote-ready enquiries only.
  • Postcode required (we only cover [Area]).
  • Repairs vs replacement? Choose one so we route you correctly.
  • Insurance work? (If you do it) Mention it clearly.

Formats that work well for roofing

Keep it real: proof, local context, and a clear next step.

Fast to produce

  • Before/after repairs
  • Short clip: “what we found” + “what we fixed”
  • Review + project photo
  • Carousel: “problem → fix → result”

High-intent variants

  • Estimator walking through survey process
  • Replacement roof case snapshots (no hard promises)
  • “We don’t do…” exclusions (if needed)

Pair with better questions

A great ad still attracts spam if the form is too open.

Lead form questions Lead quality filters

Simple 7-day testing plan

Split by job type and learn fast.

Day 1–2: 3 repair creatives + 3 replacement creatives

Keep copy simple. Mention service area and the next step clearly.

Day 3–4: iterate the winner

New hook + new first frame + stronger proof line. Keep the same questions.

Day 5–7: tighten qualification

Add photo prompt, job type, and urgency questions. Route leads instantly.

Next step: win the lead on speed

For leaks, reply fast and book the next step.

Speed-to-lead WhatsApp routing