01
Urgent repairs
Leaks, storm damage, slipped tiles. Fast response wins.
- Message: “same-day assessment where possible”
- Questions: urgency + photos + postcode
- CTA: call / WhatsApp now
How to segment (simple)
You don’t need 20 campaigns. You need clarity.
02
Replacement roofs
Higher-ticket. Needs proof and a qualification gate.
- Message: “replacement specialists”
- Questions: property type + timescale
- CTA: book a quote visit
03
Flat roofs / gutters
Different intent and different proof. Keep it separate.
- Message: material + warranty proof
- Questions: access + approximate size
- CTA: quote request with photos
Example lead form questions (roofing)
Use the answers to decide: call now, book a visit, or disqualify.
Must-have
- What’s the job type? (Repair / Replacement / Flat roof / Gutters)
- What’s your postcode / nearest town?
- How urgent is this? (ASAP / 1–2 weeks / Flexible)
Quality boosters
- Can you share a photo of the issue? (Yes/No)
- Is access straightforward (e.g., driveway / ladder access)? (Yes/No)
- Is this for a residential or commercial property?
System link: reply fast
Repairs are won on speed. Route leads to WhatsApp and target ≤5 minutes response time.
More roofing guides
Use these to improve CPL and book more visits.