01
Job type (route correctly)
Stop mixing repairs and replacements in one bucket.
- Leak / urgent repair
- Replacement roof
- Flat roof
- Gutters / fascias
The 4 questions that do most of the work
Job type + postcode + urgency + photos. Everything else is optional.
02
Location (postcodes)
Avoid out-of-area leads and wasted follow-up.
- Postcode required
- Service area stated in the ad
- Disqualify politely if not covered
03
Urgency (book the next step)
Urgency tells you who to prioritise and how quickly to respond.
- Emergency / active leak
- Within 7 days
- Not urgent
Question templates (steal these)
Pick a set and keep it stable while you optimise.
Roofing qualifiers (recommended)
- What’s the job type? (Repair / Replacement / Flat roof / Gutters)
- What’s your postcode / nearest town?
- How urgent is it? (Today / This week / Not urgent)
- Upload a photo (optional)
- Best number to call you on
Replacement-only extras (optional)
- When do you want this started?
- Is this a full replacement or partial?
- Any scaffolding/access restrictions?
Repair-only extras (optional)
- Where is the leak? (If known)
- Is it safe to access?
- Has anyone attempted a fix already?
Make the questions pay off
Route leads instantly and aim for a ≤5 minute first contact attempt (especially for leaks).
Related roofing guides
Improve CPL by improving qualification and booking rate.