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Solar PV: lead form questions that cut junk

Updated · By Jamie

Solar leads get messy when you don’t filter ownership, roof suitability, and intent. These questions keep volume while removing the obvious dead ends.

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The 4 filters that matter

Answer these and you’ll cut most junk enquiries instantly.

01

Ownership

Renters and “landlord will decide later” leads rarely convert.

  • Do you own the property? (Yes/No)
  • If no, stop or route to a low-priority queue
02

Roof suitability

The most common waste is a roof that can’t take PV.

  • Roof type (tile/slate/flat)
  • Any shading? (None/Some/A lot)
  • Can you share a photo? (Yes/No)
03

Energy usage proxy

Usage helps you size the system and predict seriousness.

  • Monthly bill band
  • Household size
  • EV / heat pump present? (Yes/No)
04

Timeframe

People who want this “sometime” need nurturing, not immediate quoting.

  • ASAP / 1–2 months / 3+ months
  • Route based on intent band

Question set (copy/paste)

Pick 6–8 max. Keep drop-down options simple.

Solar PV lead form questions

  • Do you own the property? (Yes/No)
  • Property type (house/bungalow/other)
  • Roof type (tile/slate/flat/not sure)
  • Any shading? (None/Some/A lot/Not sure)
  • Monthly electricity bill (band)
  • Do you have an EV or plan to get one? (Yes/No)
  • Postcode / nearest town
  • Timeframe (ASAP / 1–2 months / 3+ months)

System link: lead quality filters

These same principles apply across every niche — tailor the questions to what predicts fit.

Lead quality filters Speed-to-lead