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System guide

Speed-to-lead: the 5-minute rule

Your lead cost doesn’t matter if you reply an hour later. When people enquire, they message 3–5 companies. The first competent reply wins.

Targets (simple + realistic)

You don’t need a call centre. You need a predictable response loop.

01

Working hours

Aim for ≤5 minutes. Anything under 15 minutes is a big advantage in competitive niches.

  • Instant WhatsApp notification
  • One-tap call button
  • Saved replies
02

Evenings / weekends

Set expectations and book the next slot. Don’t go silent.

  • Auto-reply with next available times
  • Ask for 1–2 key details (job type + postcode)
  • Confirm follow-up time
03

The real win

Consistency. If you reply fast 80% of the time, you beat competitors who reply fast “sometimes”.

  • One inbox (WhatsApp / CRM)
  • Simple triage: fit vs not fit
  • Book in the first conversation

First-touch messages (copy/paste)

Keep it short. Confirm you’re real. Ask one clarifying question. Offer the next step.

WhatsApp (default)

  • Hi {{first_name}} — it’s {{your_name}} from {{business}}. Thanks for the enquiry.
  • Quick one: is this for {{job_type}} at {{postcode_or_town}}?
  • If yes, I can call you now (2 mins) or book a time today — what suits?

SMS (if WhatsApp isn’t possible)

  • Hi {{first_name}}, it’s {{your_name}} at {{business}}. Got your enquiry — thanks.
  • Is it for {{job_type}} in {{postcode_or_town}}?
  • I can call now or book a slot today — reply with “call” or a time.

Don’t skip this

If you’re using Lead Ads, do not wait for email. Use instant routing. If you’re using a landing page, keep forms short and send an immediate confirmation message.

Explore niche pages

Apply the same speed-to-lead system to any industry page below.