01
“Whole house package”
Attract replacement projects, not one-window quotes.
- Copy: “Whole-house window replacement”
- Show: 2–3 rooms in one carousel
- Form: “How many windows/doors?”
4 creative angles (with built-in filters)
Use your best before/after + one clear message per ad.
02
“Extension / renovation stage”
Catch people planning a bigger project (higher intent, higher value).
- Copy: “New build / extension glazing”
- Show: install details + finish quality
- Form: “When do you need install?”
03
Door upgrade (security + kerb appeal)
Premium doors attract premium buyers when you show the finish.
- Copy: “Composite doors installed in {{area}}”
- Show: close-up hardware + colour options
- Form: “Door type + budget band”
04
Social proof stack
Turn reviews into filters: “We do these installs every week”.
- Use 1 strong review per creative
- Show “before/after + review snippet”
- Form: postcode + scope + timeframe
Pair creative with the right questions
If you want fewer time-wasters, use a tight question set and budget gating where appropriate.