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Meta Ads for bathroom fitters

Generate bathroom renovation leads that fit your ideal projects—filtered by scope, budget, and service area.

High-intent quotes Scope & budget filters Fast follow-up

Who this is for / not a fit if…

Best when you qualify by scope and budget and can move good leads quickly to a survey.

Who this is for

  • You want full refits, wet rooms, accessibility bathrooms, and higher-value upgrades.
  • You cover a defined service area and can book survey slots within a reasonable timeframe.
  • You can set expectations on budget band and timeframe (so you don’t quote tiny jobs).
  • You’ve got proof (before/after, reviews) and a clear process (enquiry → survey → quote → start date).

Not a fit if…

  • You only want small jobs (repairs, silicone, one-off swaps) and you don’t want any filters.
  • You can’t respond quickly or you can’t book surveys for weeks/months.
  • You don’t want to ask basics like postcode, scope, and budget band up front.
  • You only subcontract or you don’t have portfolio/reviews (and don’t want to collect them).

Unsure what to lead with? Start with full refits, then expand.

Offer + qualification

Bathroom enquiries vary from tiny repairs to full refits. We filter by scope, budget band, and timeframe so you spend your time on quote-ready projects in your service area.

01

Offer by project type

Be specific about the work you want so you attract the right jobs.

  • Full refits and higher-value upgrades
  • Wet rooms and walk-in showers
  • Accessibility bathrooms
  • Price anchoring and budget bands (your choice)
02

Qualification questions

Capture the minimum you need to book a survey with the right people.

  • Scope (full refit, wet room, refresh)
  • Budget band and timeframe
  • Postcode/town (service area check)
  • Access constraints and photos where possible
03

Speed-to-lead + booked visit

A fast response and a clear next step wins the best leads.

  • First contact target: ≤5 minutes
  • Optional WhatsApp and CRM routing
  • Booking link for survey slots

Lead filters we usually start with

  • Service area: postcode/town required (and reinforced in the ads)
  • Scope: full refit vs wet room vs refresh
  • Budget band: set a floor that matches your typical projects
  • Timeframe: when they want to start
  • Constraints: access/parking and photos where possible

These filters keep your diary focused on surveys for projects that can actually proceed.

Creative angle bank

Bathroom creative should show transformation and remove uncertainty: what you do, what the process looks like, and what projects you actually want.

01

Full refit / turnkey

“We handle everything: strip-out → fit → finish.” Clear scope, fewer confusion enquiries.

02

Wet rooms

Specific messaging for wet rooms and walk-in showers attracts better-fit enquiries.

03

Accessibility

Comfort-first upgrades: safer access, walk-in showers, rails, and layouts that work.

04

Timeline + disruption

Answer the real question: “How long will it take and how messy is it?”

05

Proof + finish quality

Close-ups, tidy sealing, grout lines, and local reviews build trust quickly.

06

Budget anchor

A range and what it includes helps filter budgets before you waste time quoting.

Example hooks (edit the bracketed bits)

  • Bathroom refit in [Town]? Book a survey slot — full refits only.
  • Walk-in shower conversion for safer access — request a quote in [Area].
  • Wet room installation: see recent installs and book a survey.
  • We handle plumbing, electrics and tiling — one team from start to finish.
  • Choose a budget band and we’ll confirm if it’s realistic (before we book).
  • Want it done before spring/summer? Survey slots available this month.
  • Serving [Postcodes] only — postcode required before booking a visit.
  • No time-wasters: scope + budget band required before we quote.

Guides (supporting this page)

Short playbooks to improve lead quality, response times, and booked surveys.

01

Bathroom leads: follow-up scripts that book surveys

Copy/paste scripts that move leads to a booked survey fast (without endless back-and-forth).

02

Lead Ads vs landing pages

When instant forms win, when landing pages win, and the hybrid setup that usually works best.

03

Speed-to-lead

The 5-minute rule and first-touch scripts that help you win the lead before competitors reply.

04

Lead quality filters

Better questions, exclusions, and budget gates to cut spam without killing volume.

05

Zapier → WhatsApp routing

Instant WhatsApp notifications with the right fields, dedupe, and follow-up reminders.

More bathroom guides

Supporting posts to help you improve CPL and book more surveys.

Lead → WhatsApp / CRM workflow

Bathroom jobs are won on speed and clarity. This is the workflow we build so leads get a fast response and move to a booked survey.

1) Lead captured

Capture postcode, scope, budget band, timeframe, and photos where possible.

2) Instant notification

Auto-confirm the enquiry, then push it to WhatsApp (or your CRM) with key fields.

3) First contact + booking

Aim for ≤5 minutes. Confirm scope/budget, then offer a survey slot.

4) Outcome capture

Log stages (survey booked, quote sent, deposit paid) so optimisation stays outcome-led.

Speed-to-lead checklist

  • 0–5 minutes: call attempt + WhatsApp message with a booking link
  • Ask for photos and confirm budget band + timeframe before booking
  • Book the survey slot and confirm access/parking details

Tracking plan

We track what matters for bathrooms: surveys booked, quotes sent, and jobs won.

Events we care about

  • Lead submitted
  • Qualified lead (in-area, scope fit, budget band and timeframe)
  • Survey booked
  • Survey attended
  • Quote sent
  • Job won (deposit paid if you track it)

This keeps optimisation tied to outcomes, not just “more leads”.

FAQ

Quick answers before you enquire.

What kind of bathroom leads can you generate from Meta Ads?

The goal is quote-ready projects: full refits, wet rooms, accessibility bathrooms, and higher-value upgrades—filtered by service area, scope, and budget.

How do you stop ‘small jobs only’ enquiries?

We set expectations in the ads and capture scope, budget band, and timeframe in the form so you don’t waste time on tiny jobs.

Can you target wet rooms and accessibility bathrooms?

Yes—campaigns can be segmented by project type with tailored creative and questions for wet rooms, walk-in showers, and accessibility upgrades.

How fast should I follow up?

Aim for ≤5 minutes. Bathroom enquiries go to multiple fitters, so speed-to-lead helps you win the survey.

Do I need a landing page?

Not always. Lead Ads can work; a landing page helps with stronger qualification and tracking for higher-value refits.

What info should a lead provide to quote properly?

At minimum: postcode, scope, budget band, timeframe, and any constraints (access/parking); photos help you prioritise and price accurately.

What does it cost?

30-day pilot (ad spend is separate). If you continue, it’s £500/month. You pay Meta directly.

Request a call

Tell me your area and ideal bathroom projects (scope + budget). I’ll reply personally and, if it’s a fit, I’ll send next steps.

Prefer to pick a time instantly? Book a call.

Submits securely. If it’s a fit, I’ll reply personally with next steps (and a booking link if needed).