01
Offer + segmentation
Decide what you want: replacements, upgrades, or servicing—and build around that.
- Replacement vs service separation
- Area & availability clarity
- Simple next step (call / quote)
Industry page
Meta Ads for boiler installers
Generate replacement enquiries you actually want—separate installs from servicing, qualify by area and urgency, and keep follow-up fast.
Job-type filtering
Urgency qualification
Local targeting
Who this is for / not a fit if…
Boiler lead-gen works when you separate job types (replacement vs repair vs service), qualify urgency and area, and respond fast.
Who this is for
- You want more replacement installs and upgrades (not endless service/repair enquiries).
- You cover a defined service area and can stick to it.
- You can handle urgency properly (no heat/hot water vs planned replacement).
- You can respond quickly (or have admin support) to book calls and surveys.
- You have a clear next step: quick call → survey/quote → booked job.
Not a fit if…
- You only want servicing and you don’t want to qualify or segment campaigns.
- You cover the whole UK or you can’t define where you actually work.
- You can’t follow up quickly (boiler leads go cold fast).
- You don’t want to capture basics like postcode, job type, and urgency up front.
- You only subcontract and don’t run a direct quoting/sales process.
Unsure what to lead with? Start with replacement installs, then add repairs/servicing as separate campaigns if needed.
Offer + qualification
Boiler campaigns work when they’re segmented. We separate replacements from repairs/servicing, qualify urgency and area, and move good leads fast to a call or quote.
02
Qualification questions
Capture the minimum needed to route the lead and quote properly.
- Job type (replacement, repair, service)
- Urgency (no heat/hot water vs planned)
- Postcode/town (service area check)
- Current boiler type (combi/system/other)
03
Speed-to-lead + handoff
Speed-to-lead is a huge lever for replacements and urgent jobs.
- First contact target: ≤5 minutes
- Optional WhatsApp and CRM routing
- Route replacements vs repairs to the right person
Lead filters we usually start with
- Service area: postcode/town required
- Job type: replacement vs repair vs service (separate campaigns)
- Urgency: today / this week / flexible
- Boiler type: combi vs system vs other
- Timeframe: planned replacement vs emergency
Creative angle bank
Boiler creative works when it’s segmented (replacement vs urgent vs service) and it sets expectations on area and next steps.
01
Replacement installs
Quote-first messaging with a clear timeframe and what’s included.
02
Urgent no heat/hot water
Separate urgent jobs with a fast callback offer and clear areas served.
03
Proof
Reviews and trust cues reduce hesitation and increase conversion rates.
04
Combi upgrades
Upgrades and conversions attract planned installs rather than emergency callouts.
05
Process clarity
Call → survey/quote → booked date. A clear process reduces “price check” messages.
06
Local availability
“Covering X postcodes only” filters hard and improves lead quality.
Example hooks (edit the bracketed bits)
- Boiler replacement quote in [Town] — book a callback today.
- No heating or hot water? Fast call-back for [Postcodes].
- Combi upgrade? Tell us your boiler type and we’ll advise the next step.
- Serving [Postcodes] only — postcode required before booking.
- Planned replacement in the next 1–3 months? Book a survey slot.
- No price-checkers: job type + urgency required before we book.
- See recent installs and reviews in [Area].
- Quick quote process: call → survey → booked install date.
Guides (supporting this page)
Short playbooks to improve lead quality, response times, and booked installs.
01
Boiler leads: follow-up scripts that convert
Different scripts for urgent no-heating leads vs planned replacements.
02
Lead Ads vs landing pages
When instant forms win, when landing pages win, and the hybrid setup that usually works best.
03
Speed-to-lead
The 5-minute rule and first-touch scripts that help you win the lead before competitors reply.
04
Lead quality filters
Better questions, exclusions, and gates to cut spam and low-intent messages.
05
Zapier → WhatsApp routing
Instant WhatsApp notifications with the right fields, dedupe, and follow-up reminders.
Lead → WhatsApp / CRM workflow
Boiler enquiries are competitive, especially urgent ones. This workflow keeps response times tight and routes the lead to the right person fast.
1) Lead captured
Capture job type, urgency, postcode, and boiler type so you can triage quickly.
2) Instant confirmation + WhatsApp handoff
Auto-confirm the enquiry, then route it to WhatsApp (or your CRM) so you can reply instantly.
3) Speed-to-lead contact
Aim for a first contact attempt within 5 minutes. Confirm urgency and route replacements vs repairs to the right person.
4) Book the next step
Planned replacements go to survey/quote. Urgent jobs get a clear call-back plan.
5) Outcome capture
Capture outcomes (quote sent, job booked, deposit) so optimisation follows revenue outcomes, not just lead volume.
Speed-to-lead checklist
- 0–5 minutes: call attempt + WhatsApp message
- Confirm job type and urgency before booking anything
- Route replacements vs repairs to the right person
- Capture outcomes (quote sent, job booked) for optimisation
Tracking plan
We track what matters for boilers: calls booked, quotes sent, and booked work.
Events we care about
- Lead submitted
- Qualified lead (in-area, right job type/urgency)
- Call booked
- Survey/quote booked
- Quote sent
- Job booked (deposit if you track it)
FAQ
Quick answers before you enquire.
What boiler leads can you generate from Meta Ads?
We can generate replacement enquiries (combi swaps, upgrades), as well as repairs or servicing if you want them—but we recommend separating job types so you control what you attract.
How do you separate replacements vs repairs/servicing?
We run separate campaigns and forms with different messaging and questions (urgency, boiler type, postcode). This prevents replacement spend being eaten by low-value service enquiries.
How do you reduce ‘price check’ enquiries?
Clear expectations and better questions: capture boiler type, property type, timeframe, and postcode, and route people to a call/survey rather than endless back-and-forth.
How fast should I follow up?
Fast. No-heating/no-hot-water enquiries are competitive and people message multiple engineers. We aim for a first contact attempt within 5 minutes and can route leads to WhatsApp.
Can you focus on replacement installs only?
Yes. We can filter towards replacement installs and upgrades and exclude servicing/repairs if that’s not your priority.
What should we track beyond leads?
Track stages like qualified lead, call booked, survey booked, quote sent, and job booked (deposit). These outcomes keep optimisation tied to revenue.
Do I need a landing page?
Not always. Lead Ads can work well. Landing pages help when you want stronger qualification and cleaner tracking, especially for replacements.
What does it cost?
30-day pilot (ad spend separate). If you continue, it’s £500/month. You pay Meta directly.
Request a call
Tell me your area, whether you want replacements or servicing, and your current lead volume. I’ll reply personally.
Prefer to pick a time instantly? Book a call.