01
Offer + scope bands
Clarify what you do (block paving, resin, porcelain, patios) and the project types you want.
- Driveways vs patios vs paths
- Material options (resin, block, porcelain)
- Service area clarity
Who this is for / not a fit if…
Driveways and patios are won on scope. This works best when you qualify by size/material/access and you can book site visits fast.
Who this is for
- You install driveways and patios (block paving, resin, tarmac, porcelain, sandstone, etc.).
- You want quote-ready projects and you’re happy to filter out tiny repairs.
- You cover a defined service area and can book site visits within a reasonable timeframe.
- You can ask for photos and rough size/scope before quoting.
- You can respond quickly (or have admin support) to win the lead.
Not a fit if…
- You only want small patch jobs and you don’t want any scope filters.
- You cover the whole UK or you can’t stick to a service area.
- You can’t follow up quickly or you can’t book site visits for weeks.
- You don’t want to qualify access/parking and surface/drainage basics.
- You don’t have any portfolio and you’re not willing to collect it.
Unsure what to lead with? Start with one material (for example: resin-bound driveways), then expand once quality is stable.
Offer + qualification
The fastest way to improve paving lead quality is to qualify scope, access, and timeframe before you waste time quoting.
02
Qualification questions
Capture the minimum needed to decide if it’s worth a site visit and quote.
- Driveway vs patio vs path (and material)
- Rough size/scope band
- Postcode/town (service area check)
- Access/parking and photos where possible
- Timeframe to start
03
Speed-to-lead + booked quote
Fast follow-up and simple routing so good leads don’t go cold.
- First contact target: ≤5 minutes
- Optional WhatsApp and CRM routing
- Booking link for site visits
Lead filters we usually start with
- Service area: postcode/town required
- Project type and material (driveway/patio, resin/block/porcelain)
- Scope band (rough size)
- Access/parking and photos where possible
- Timeframe: when they want to proceed
Creative angle bank
Paving creative that wins is specific: material, finish quality, and a clear next step (photos → visit → quote).
01
“Before → after”
Show transformations and typical turnarounds. People buy outcomes.
02
Material-led
Resin vs block vs porcelain comparisons and “best for…” positioning.
03
Local trust
Local reviews, guarantees, and “serving X areas only” clarity.
04
Finish details
Edging, steps, drainage, joints—close-ups of details build trust.
05
Access and prep
Qualify access for machinery and any prep/drainage work before quoting.
06
Process clarity
Photos → site visit → quote. A clear process reduces time-wasters.
Example hooks (edit the bracketed bits)
- Resin-bound driveway in [Town]? Book a quote visit.
- Porcelain patio transformation in [Area] — see before/after.
- Block paving driveway quotes for [Postcodes] — tell us the rough size.
- Serving [Postcodes] only — postcode required before booking.
- Upload a photo and we’ll advise the next step before we visit.
- Tight access? Tell us up front so we can advise and quote properly.
- Clear process: photos → site visit → quote (no endless back-and-forth).
- No tiny repairs: scope band required before we book a visit.
Guides (supporting this page)
Short playbooks to improve lead quality, response times, and booked quotes.
01
Driveways & patios: budget filters that cut time-wasters
Use budget, access, and size filters to get fewer leads—but better ones.
02
Lead Ads vs landing pages
When instant forms win, when landing pages win, and the hybrid setup that usually works best.
03
Speed-to-lead
The 5-minute rule and first-touch scripts that help you win the lead before competitors reply.
04
Lead quality filters
Better questions, exclusions, and budget gates to cut spam without killing volume.
05
Zapier → WhatsApp routing
Instant WhatsApp notifications with the right fields, dedupe, and follow-up reminders.
Lead → WhatsApp / CRM workflow
Paving leads go to multiple installers. This workflow keeps response times tight and moves good leads to a site visit quickly.
1) Lead captured
Capture project type, material, scope band, postcode, timeframe, and photos where possible.
2) Instant confirmation + WhatsApp handoff
Auto-confirm the enquiry, then route it to WhatsApp (or your CRM) so you can reply instantly.
3) Speed-to-lead contact
Aim for a first contact attempt within 5 minutes. Confirm scope/access, then book a site visit.
4) Site visit booked
Send a simple checklist (address, access, photos) so the visit is productive and quotable.
5) Quote + outcome capture
Capture outcomes (quote sent, deposit, job won) so optimisation follows revenue outcomes, not just lead volume.
Speed-to-lead checklist
- 0–5 minutes: call attempt + WhatsApp message with next step
- Confirm scope band, material, access, and timeframe before booking
- Book the site visit and send a simple prep checklist
- Capture outcomes (quote sent, deposit) for optimisation
Tracking plan
We track what matters for paving: site visits booked, quotes sent, and jobs won.
Events we care about
- Lead submitted
- Qualified lead (in-area, scope band, timeframe)
- Site visit booked
- Quote sent
- Job won (deposit if you track it)
FAQ
Quick answers before you enquire.
What driveway and patio leads can you generate from Meta Ads?
We aim for quote-ready projects: block paving driveways, resin-bound, tarmac, porcelain patios, and similar work—qualified by service area, rough size/scope, and timeframe.
How do you filter out tiny repair jobs and price shoppers?
We use scope bands (size/area), budget bands if needed, and ask for photos. Ads also set expectations on minimum project size and areas covered.
Can you generate leads for specific materials (resin, block paving, porcelain)?
Yes. We can segment campaigns by material and tailor creative and questions so you get the projects you want to install.
Do you qualify access and site constraints?
Yes. We ask about access for machinery, parking, and whether there’s existing surface/drainage work. Photos help you quote faster and avoid wasted visits.
How fast should I follow up?
Fast. People message multiple installers. We aim for a first contact attempt within 5 minutes and can route leads to WhatsApp/CRM to book site visits.
Lead Ads or a landing page?
Either. Lead Ads can work well when you ask for photos and scope. Landing pages can improve qualification and tracking as you scale.
What should we track beyond leads?
Track stages like qualified lead, site visit booked, quote sent, and job won (deposit). These outcomes keep optimisation tied to revenue.
What does it cost?
30-day pilot (ad spend separate). If you continue, it’s £500/month. You pay Meta directly.
Request a call
Tell me your area, your ideal driveway/patio projects (size/material), and your current lead volume. I’ll reply personally.
Prefer to pick a time instantly? Book a call.