01
Offer + clarity
Explain who it’s for and what the next step is (assessment/survey) to reduce curiosity clicks.
- Service area clarity
- Property-fit filters
- Clear next step (call/survey)
Industry page
Meta Ads for heat pump installers
Generate quote-ready heat pump enquiries—qualified by property fit and service area—so surveys and installs are actually worth doing.
Property-fit filters
Local targeting
Fast follow-up
Who this is for / not a fit if…
Heat pump lead-gen works when you qualify for property fit up front and you can move good leads to a call/survey fast.
Who this is for
- You install residential air source heat pumps in a defined service area.
- You’re happy to qualify property fit (property type, current system, basics).
- You can respond quickly (or have admin support) to book surveys.
- You have proof: installs, reviews, accreditations, and a clear process.
- You can handle longer lead times and detailed quoting without going silent.
Not a fit if…
- You only do commercial projects with long tenders and site requirements.
- You don’t want to ask property questions and you’re happy to survey everyone.
- You can’t follow up quickly or you can’t book surveys for weeks.
- You cover the whole UK or you can’t stick to a service area.
- You don’t have any portfolio and you’re not willing to collect it.
Unsure what to lead with? Start with air source only, then expand once quality is stable.
Offer + qualification
Heat pumps only work when the property is a fit and the homeowner is serious. We qualify property basics up front, then move good leads quickly to a call or survey.
02
Qualification questions
Capture the minimum needed to decide if the survey will be worth doing.
- Homeowner status and postcode
- Property type and current heating system
- Radiator/insulation readiness (simple)
- Timeframe and intent
03
Speed-to-lead + booked assessment
Speed wins: the best leads will enquire with multiple installers.
- First contact target: ≤5 minutes
- Optional WhatsApp and CRM routing
- Booking link for calls/surveys
Lead filters we usually start with
- Service area: postcode/town required
- Homeowner/decision-maker confirmation
- Property type and current heating system
- Basic suitability questions (kept simple)
- Timeframe: when they want to proceed
Creative angle bank
Heat pump creative needs to filter hard for fit, build trust, and explain the next step without jargon.
01
Property fit
“Is your home a fit?” positioning filters out bad leads and improves conversion rates.
02
Trust and proof
Install photos, reviews, and a clean explanation of your process.
03
Simple next step
Book an assessment / call with the minimum details required.
04
Comfort first
Warmth and comfort messaging works better than complicated cost claims.
05
Grant expectations
Set expectations: check fit first, then discuss incentives and next steps.
06
Service area clarity
Stop out-of-area enquiries early. It’s a major quality lever in this niche.
Example hooks (edit the bracketed bits)
- Is your home suitable for an air source heat pump? Answer 3 quick questions.
- Heat pump surveys in [Area] — homeowners only.
- Replacing oil heating? Book an assessment and we’ll advise the next step.
- Serving [Postcodes] only — postcode required before booking.
- Clear process: call → survey → proposal (so you know what happens next).
- See recent installs and reviews in [Town] before you enquire.
- We check suitability first, then discuss incentives and next steps.
- No time-wasters: homeowner status + timeframe required before we book.
Guides (supporting this page)
Short playbooks to improve lead quality, response times, and quote-ready surveys.
01
Heat pumps: segmentation that improves lead quality
Segment by property and current system, then qualify the basics before you quote.
02
Lead Ads vs landing pages
When instant forms win, when landing pages win, and the hybrid setup that usually works best.
03
Speed-to-lead
The 5-minute rule and first-touch scripts that help you win the lead before competitors reply.
04
Lead quality filters
Better questions, exclusions, and gates to cut spam and low-intent messages.
05
Zapier → WhatsApp routing
Instant WhatsApp notifications with the right fields, dedupe, and follow-up reminders.
Lead → WhatsApp / CRM workflow
Heat pump leads need fast response and a clear assessment process. This workflow keeps response times tight and stops you wasting surveys on bad-fit properties.
1) Lead captured
Capture homeowner status, postcode, property type, current system, and timeframe so you can triage quickly.
2) Instant notification
Auto-confirm the enquiry, then push it to WhatsApp (or your CRM) with key fields.
3) First contact + next step
Aim for ≤5 minutes. Confirm fit, then book a call or survey.
4) Outcome capture
Log stages (call booked, survey booked, proposal sent, install booked) so optimisation follows outcomes.
Speed-to-lead checklist
- 0–5 minutes: call attempt + WhatsApp message with next step
- Confirm postcode, property type, current system, and timeframe before booking
- Book the call/survey and send a simple prep checklist
Tracking plan
We track what matters for heat pumps: booked surveys, proposals, and installs.
Events we care about
- Lead submitted
- Qualified lead (in-area, property fit basics)
- Call booked
- Survey booked
- Proposal sent
- Install booked / sale won
FAQ
Quick answers before you enquire.
What heat pump leads can you generate from Meta Ads?
We aim for quote-ready homeowner enquiries for air source heat pumps, filtered by service area and basic property fit so surveys are worth doing.
How do you filter for property suitability?
We ask property type, current heating system, and a few basics (radiators/insulation readiness) plus postcode. This screens out the worst-fit leads before you spend time on surveys.
Do you handle grant-led enquiries?
Yes. We can qualify intent and set expectations in the ads and form. We focus on property fit first, then discuss incentives and eligibility on the call/survey.
How fast should I follow up?
Fast. People enquire with multiple installers. We aim for a first contact attempt within 5 minutes and can route leads to WhatsApp or your CRM so you can book surveys quickly.
Can you focus on air source heat pumps only?
Yes. We can segment by system type and keep messaging consistent so you get the enquiries you actually want to survey and install.
What should we track beyond leads?
Track stages like qualified lead, survey booked, proposal sent, and install booked. These outcomes keep optimisation tied to revenue, not just lead volume.
Do I need a landing page?
Not always. Lead Ads can work well. Landing pages help when you want stronger qualification, better tracking, or you’re scaling spend.
What does it cost?
30-day pilot (ad spend separate). If you continue, it’s £500/month. You pay Meta directly.
Request a call
Tell me your service area, what a good install looks like, and your current lead volume. I’ll reply personally with what I’d test first.
Prefer to pick a time instantly? Book a call.