Home Meta ads Kitchens

Industry page

Meta Ads for kitchen fitters

More quote-ready kitchen enquiries—without low budgets and “just looking” messages.

High-ticket Local service area Budget & timeline filters

Who this is for / not a fit if…

Kitchens are high-ticket. This works best when you qualify hard and move good leads to a survey.

Who this is for

  • You sell full kitchen refits or supply-and-fit installs (not random handyman work).
  • You cover a defined service area and can offer survey slots within a reasonable timeframe.
  • You’ve got proof: before/after photos, walkthrough videos, renders, reviews.
  • You’re happy to set a budget floor and follow a simple process (enquiry → call → survey/showroom → quote).

Not a fit if…

  • You only want tiny jobs (repairs, adjustments, one-off fittings) with no budget filter.
  • You cover the whole UK or you only subcontract (no direct customer sales process).
  • You can’t follow up quickly or you can’t book surveys for weeks/months.
  • You don’t want to pre-qualify (postcode, budget band, timeframe) or you don’t have portfolio/reviews.

Unsure what to lead with? Start with full refits, then expand.

Offer + qualification

The goal is fewer enquiries, but more survey-ready homeowners—filtered by scope, budget, timeframe, and service area.

01

Offer + positioning

Make the promise clear and set expectations so you attract the right scope and budgets.

  • Scope clarity (full refit vs doors/worktops)
  • Price anchor and budget bands (your choice)
  • Service area and survey availability messaging
02

Qualification questions

Ask only what you need to book a survey with the right people.

  • Budget band and timeframe
  • Homeowner/decision-maker confirmation
  • Postcode/town (service area check)
  • Scope (full refit, supply and fit, install only)
03

Speed-to-lead + diary booking

Tight follow-up and simple routing so hot leads book surveys before they go cold.

  • First contact target: ≤5 minutes
  • Optional WhatsApp and CRM routing
  • Booking link for survey/showroom visits

Lead filters we usually start with

  • Service area: postcode/town required (and reinforced in the ads)
  • Scope: full refit vs doors/worktops vs install only (your preference)
  • Budget band: set a floor that matches your typical projects
  • Readiness + timeframe: browsing vs ready, and when they want to start

Creative angle bank

Kitchen creative needs to do two jobs: prove you can deliver and pre-qualify the project (scope, budget band, and readiness).

01

Before/after walkthroughs

Transformation proof sells: real photos, quick walkthroughs, and local reviews.

02

Budget anchor

Use budget bands and “not a fit if…” messaging to reduce low-intent enquiries.

03

Style-led ads

Shaker, handleless, modern, traditional. Speak to what they’re actually buying.

04

Process clarity

Explain the next step: call → survey/showroom visit → quote. Less back-and-forth.

05

Turnkey install

If you project-manage trades, say it clearly. It’s a major differentiator.

06

Space and storage

Small kitchen solutions, clever storage, layout improvements. Practical sells.

Example hooks (edit the bracketed bits)

  • Kitchen refit in [Town]? Book a survey slot — full refits only.
  • Want a modern handleless kitchen? See recent installs in [Area] and request a quote.
  • Shaker kitchens fitted in [Area] — survey slots available this month.
  • Planning a kitchen for spring/summer? Lock in a survey date now.
  • We handle plumbing, electrics and fitting — one team, one timeline.
  • Choose a budget band and we’ll confirm what’s realistic (before we book).
  • Small kitchen, big storage: see 3 transformations and book a survey.
  • No time-wasters: postcode and budget band required before we book.

Guides (supporting this page)

Short playbooks to improve lead quality, response times, and booked surveys.

01

Kitchen leads: budget bands that qualify

Budget bands + design-stage questions to reduce time-wasters and book better surveys.

02

Lead Ads vs landing pages

When instant forms win, when landing pages win, and the hybrid setup that usually works best.

03

Speed-to-lead

The 5-minute rule and first-touch scripts that help you win the lead before competitors reply.

04

Lead quality filters

Better questions, exclusions, and budget gates to cut spam without killing volume.

05

Zapier → WhatsApp routing

Instant WhatsApp notifications with the right fields, dedupe, and follow-up reminders.

More kitchen guides

Supporting posts to help you improve CPL and book more surveys.

Lead → WhatsApp / CRM workflow

Kitchens are won on follow-up. This workflow keeps response times tight and moves the right leads to a survey.

1) Lead captured

Capture postcode, scope, budget band, timeframe, and stage so you can prioritise properly.

2) Instant notification

Auto-confirm the enquiry, then push it to WhatsApp (or your CRM) with key fields.

3) First contact + booking

Aim for ≤5 minutes. Confirm scope/budget, then book a survey or showroom appointment.

4) Outcome capture

Log stages (appointment booked, quote sent, deposit paid) so the ads optimise towards revenue.

Speed-to-lead checklist

  • 0–5 minutes: call attempt + WhatsApp message with a booking link
  • Confirm scope, budget band, and timeframe before booking
  • Book the survey/showroom visit and send a simple prep checklist

Tracking plan

We track what matters for kitchens: bookings, quotes, and sales—not just lead volume.

Events we care about

  • Lead submitted
  • Qualified lead (in-area, scope fit, budget band and timeframe)
  • Survey/showroom appointment booked
  • Appointment attended
  • Quote/proposal sent
  • Sale won (deposit paid if you track it)

With these stages, we optimise towards revenue outcomes, not enquiries that never book a visit.

FAQ

Quick answers before you enquire.

Do Meta Ads work for kitchen fitters?

Yes—if you qualify hard. We filter for budget band, decision-maker, timeframe, and service area so you book more surveys and fewer time-wasters.

How do you filter out low budgets and ‘just browsing’ leads?

Set expectations in the ads, then capture budget band and stage in the form; if they won’t share a rough budget or timeline, they usually aren’t ready to book.

Can you generate full refits (not just worktops/doors)?

Yes—campaigns are built by scope. If you want full refits, the creative and questions focus on full rip-outs/layout changes; doors/worktops can be a separate campaign.

How fast should I follow up?

Aim for ≤5 minutes. The first helpful response often wins the survey, and we can route leads to WhatsApp/CRM for quick replies.

Lead Ads or a landing page for kitchens?

Either. Lead Ads can book surveys fast; landing pages qualify harder (portfolio, process, budget) and track better as you scale.

What should we track (beyond leads)?

At minimum: qualified lead, survey booked, quote sent, and sale won (deposit). That feedback keeps optimisation tied to revenue.

What ad budget do you need?

It depends on your area and capacity, but many kitchen campaigns start around £30–£100/day for a proper test. You pay Meta directly.

What does it cost?

30-day pilot (you cover ad spend). If you continue after the pilot it’s £500/month (ad spend separate).

Request a call

Tell me your area, average job value, and your ideal kitchen project. I’ll reply personally and, if it’s a fit, I’ll send next steps.

Prefer to pick a time instantly? Book a call.

Submits securely. If it’s a fit, I’ll reply personally with next steps (and a booking link if needed).