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Meta Ads for roofers

Fill your diary with the right roofing jobs—repairs, replacements, or flat roofs—without drowning in junk messages.

Local service area Job-type filtering Speed-to-lead

Who this is for / not a fit if…

Works best when you’re clear on job type, service area, and follow-up.

Who this is for

  • You want control over job types (repairs vs replacements vs flat roofs), not “anything roofing”.
  • You cover a defined service area and you’re happy to enforce it (towns, postcodes, radius).
  • You can respond quickly (or have an office/admin who can) by phone or WhatsApp.
  • You can show proof (before/after, reviews) and run a simple next step (photo triage or booked visits).

Not a fit if…

  • You cover the whole UK or you only want subcontract work (no direct customer quoting).
  • You only want tiny patch jobs and you don’t want any qualification (postcode, urgency, photos).
  • You can’t respond fast (roofing leads go cold quickly, especially leaks).
  • You only do large commercial/tender work with long buying cycles and site requirements.

Unsure what to lead with? Start with one job type (for example: replacement roofs), then expand.

Offer + qualification

Roofing gets noisy when the offer is vague. We separate job types, build simple qualification, and optimise towards the work you actually want on the roof.

01

Offer by job type

Separate “urgent repair” from “replacement quote” so you control what you attract and what you quote.

  • Leaks and storm damage repairs
  • Replacement roofs (tile/slate)
  • Flat roofs (extensions/garages)
  • Gutters, fascias, soffits
02

Qualification that saves time

Ask the few things you need to price the job. Less chasing, fewer “how much?” messages.

  • Postcode/town (and confirm it’s in-area)
  • Job type and urgency
  • Photo upload where possible
  • For replacements: timeframe and budget band
03

Speed-to-lead + handoff

Fast response wins roofing leads. We build the workflow so repairs and quotes go to the right person.

  • ≤5 minute response target
  • Optional WhatsApp routing
  • Simple handoff to roofer/estimator

Qualification filters we start with

  • Service area: postcode/town required (and made clear in the ads)
  • Job type: repairs vs replacement vs flat roof vs gutters/fascias
  • Urgency: today / this week / flexible (so you can prioritise)
  • Photos: request at least one photo for repairs where possible
  • For replacement quotes: timeframe and a budget band (optional)

Creative angle bank

Roofing creative works when it’s specific: show proof, set expectations, and tell people exactly what happens after they enquire.

01

Urgent repairs (leaks/storm)

Fast callback and photo-first triage. Clear service area so you don’t waste time.

02

Replacement roofs

“Survey slots” messaging with qualification so you get quote-ready homeowners.

03

Proof

Before/after, local reviews, guarantees and tidy workmanship photos.

04

Flat roofs

Extensions and garages: replacement and refurbishment angles (EPDM/GRP etc.).

05

Gutters and fascias

Tidy-up and preventative work: leaking gutters, fascias/soffits, maintenance.

06

Local availability

“Covering X postcodes only” and “next survey slots” messaging filters hard.

Example hooks (swap in your towns/postcodes)

  • Leaking roof in [Town]? Send a photo and we’ll call you back fast.
  • Storm damage or missing tiles? Local roofer covering [Postcodes] only.
  • Need a re-roof quote? Book a roof survey slot this week in [Area].
  • Flat roof replacement for extensions/garages — get a quote based on photos first.
  • Gutters overflowing? Repair/replace quotes for [Town] and surrounding areas.
  • Before/after: tile roof replacement in [Town] — see recent work and reviews.
  • Stop water ingress now: send a photo and we’ll confirm next steps.

Guides (supporting this page)

Short playbooks to improve lead quality, response times, and booked jobs.

01

Roofing leads: job-type segmentation

Separate repairs vs replacements so your ads attract the roofing work you actually want.

02

Lead Ads vs landing pages

When instant forms win, when landing pages win, and the hybrid setup that usually works best.

03

Speed-to-lead

The 5-minute rule and first-touch scripts that help you win the lead before competitors reply.

04

Lead quality filters

Better questions, exclusions, and gates to cut spam and low-intent messages.

05

Zapier → WhatsApp routing

Instant WhatsApp notifications with the right fields, dedupe, and follow-up reminders.

More roofing guides

Supporting posts to help you improve CPL and book more visits.

Lead → WhatsApp / CRM workflow

The strongest roofing campaigns still fail if follow-up is slow. This is the workflow we build so leads get a fast response and a clear next step.

1) Lead captured

Lead Ads or a landing page capture job type, postcode, urgency, and photos where possible.

2) Instant notification

Auto-confirm the enquiry, then push it to WhatsApp (or your CRM) with the key fields.

3) First contact + next step

Aim for a first attempt within 5 minutes. Confirm basics, then book a visit (or do photo-first triage where it makes sense).

4) Outcome capture

Log simple stages (visit booked, quote sent, job won) so optimisation is driven by revenue outcomes.

Speed-to-lead checklist

  • 0–5 minutes: first call attempt (and a WhatsApp message if missed)
  • Same day: confirm job type/urgency + photos, then book the next step
  • Handoff + follow-up: tag repairs vs quotes, and set reminders for no-answers/no-shows

Tracking plan

We track the steps that matter in roofing: the stages between “lead” and “paid job”.

Events we care about

  • Lead submitted (Meta Lead or form submit)
  • Qualified lead (in-area, right job type, budget/timeframe where relevant)
  • Contact made (call connected or WhatsApp reply)
  • Site visit/survey booked
  • Quote sent
  • Job won (and deposit paid if you track it)

We optimise based on outcomes, not just volume. If you use a CRM, we feed outcomes back so lead quality improves over time.

FAQ

Quick answers before you enquire.

What roofing jobs can you generate from Meta Ads?

We usually split campaigns by job type: leaks/storm repairs, replacement roofs, flat roofs, and gutters/fascias—so you attract what you actually want to quote.

Can you filter leads by postcode and service area?

Yes—tight location targeting plus postcode/town in the form, with the service area stated in the ad copy to cut out-of-area enquiries.

How do you reduce spam and price-checkers?

Set expectations and ask better questions: job type, urgency, postcode, and photos; for replacements we can add timeframe and (optional) budget bands.

Repairs or replacements — which should we focus on?

We can run separate campaigns so you can prioritise quick repairs or higher-value replacements/flat roofs depending on capacity and margins.

How fast do I need to respond?

Aim for ≤5 minutes (especially for leaks), then confirm the next step: call-back, photo triage, or a booked visit.

What does it cost?

30-day pilot (ad spend separate). Ongoing is £500/month. You pay Meta directly.

Request a call

Tell me what roofing work you want more of (repairs vs replacements), your area, and your average job value. I’ll reply personally.

Prefer to pick a time instantly? Book a call.

Submits securely. If it’s a fit, I’ll reply personally with next steps (and a booking link if needed).