01
Offer + expectations
Explain the next step and what’s needed for a quote so you get fewer junk enquiries.
- Service area clarity
- Homeowner / decision-maker filters
- PV-only vs PV + battery segmentation
Industry page
Meta Ads for solar PV installers
Generate higher-quality solar enquiries—qualified by homeowner status, roof basics, and service area—so you speak to real installs.
Homeowner filters
Roof basics
Fast response
Who this is for / not a fit if…
Best when you target homeowners, qualify quickly, and move good leads to a call or survey while intent is high.
Who this is for
- You install residential solar PV (and batteries if you offer them) in a defined service area.
- You want quote-ready homeowners, not endless “how much could I save?” conversations.
- You can run a clear next step: quick call → survey → proposal.
- You can respond quickly (or have admin support) to book surveys.
- You’ve got proof: installs, reviews, accreditations, and a clean process.
Not a fit if…
- You only do commercial/utility projects with long tender cycles.
- You cover the whole UK or you can’t define a service area you’ll actually stick to.
- You don’t want to ask homeowner status and basic roof constraints up front.
- You can’t follow up quickly or you can’t book surveys for weeks.
- You don’t have any portfolio and you’re not willing to collect it.
Unsure what to lead with? Start with PV-only, then add batteries once quality is stable.
Offer + qualification
Solar gets noisy when the offer is vague. We qualify for homeowner installs in your service area, then move good leads quickly to a survey or call.
02
Qualification questions
Capture the minimum you need to decide if it’s a real install and book a survey.
- Homeowner status and postcode
- Property type and timeframe
- Roof basics (optional) and obvious constraints
- Battery interest (if you offer it)
03
Speed-to-lead + survey booking
Speed wins. The best leads go cold fast when they request multiple quotes.
- First contact target: ≤5 minutes
- Optional WhatsApp and CRM routing
- Booking link for calls/surveys
Lead filters we usually start with
- Service area: postcode/town required (and reinforced in the ads)
- Homeowner/decision-maker confirmation
- Property type (house/bungalow) and timeframe
- Roof basics and obvious constraints (optional)
- Battery interest (if relevant)
Creative angle bank
Solar creative needs to do three jobs: build trust, qualify for genuine installs, and move people to a clear next step (call or survey).
01
Install quality
Proof-led: photos, reviews, and what your process looks like.
02
Solar + battery
If you offer batteries, segment it. It attracts a different buyer and budget.
03
Clear next step
“Get a survey / quote” with the minimum info required to make it worthwhile.
04
Roof suitability
Homeowner status and a few roof basics filters out the wrong enquiries fast.
05
Local proof
Local installs, reviews, and clear warranties reduce hesitation.
06
Service area clarity
Stop out-of-area enquiries early. It’s a major quality lever in this niche.
Example hooks (edit the bracketed bits)
- Solar PV quote for homeowners in [Town] — book a survey slot.
- Thinking about solar + battery? Get a survey-based proposal for your home.
- Not sure if your roof is suitable? Answer 3 quick questions and we’ll advise.
- Local installs in [Area] — see photos and reviews before you enquire.
- Serving [Postcodes] only — postcode required before booking a survey.
- Clear process from call to survey to proposal (so you know what happens next).
- House or bungalow? Tell us the basics and we’ll book the right next step.
- No tyre-kickers: homeowner status and timeframe required before we quote.
- PV-only installs in [Area] — homeowners only, survey slots available this month.
Guides (supporting this page)
Short playbooks to improve lead quality, response times, and booked surveys.
01
Solar PV: lead form questions that cut junk
Filter ownership, roof suitability, and intent so you quote fewer bad-fit homes.
02
Lead Ads vs landing pages
When instant forms win, when landing pages win, and the hybrid setup that usually works best.
03
Speed-to-lead
The 5-minute rule and first-touch scripts that help you win the lead before competitors reply.
04
Lead quality filters
Better questions, exclusions, and gates to cut spam and low-intent messages.
05
Zapier → WhatsApp routing
Instant WhatsApp notifications with the right fields, dedupe, and follow-up reminders.
Lead → WhatsApp / CRM workflow
Solar leads go to multiple installers. This workflow keeps response times tight and moves good leads to a call or site survey quickly.
1) Lead captured
Capture homeowner status, postcode, property type, timeframe, and any key roof constraints.
2) Instant notification
Auto-confirm the enquiry, then push it to WhatsApp (or your CRM) with key fields.
3) First contact + next step
Aim for ≤5 minutes. Confirm the basics, then book a call or site survey.
4) Outcome capture
Log stages (call booked, survey booked, proposal sent, sale won) so optimisation follows revenue outcomes over time.
Speed-to-lead checklist
- 0–5 minutes: call attempt + WhatsApp message with the next step
- Confirm homeowner status, postcode, timeframe, and basics before booking
- Book the call/survey and send a simple prep checklist
Tracking plan
We track what matters in solar: surveys booked, proposals sent, and installs.
Events we care about
- Lead submitted
- Qualified lead (homeowner, in-area, timeframe)
- Call booked
- Survey booked
- Proposal sent
- Sale won / install booked
FAQ
Quick answers before you enquire.
What solar leads can you generate from Meta Ads?
Quote-ready homeowner enquiries for solar PV (and battery storage if you offer it), filtered by service area and a few roof basics.
How do you filter out renters and ‘just curious’ enquiries?
We ask homeowner/decision-maker status, capture postcode and timeframe, and set expectations in the ads so you prioritise people ready to book.
Can you generate solar + battery leads?
Yes—run PV-only vs PV + battery campaigns with tailored questions so you attract the right system type.
What info should a lead provide for a quote?
At minimum: postcode, homeowner status, property type, timeframe, and any obvious roof constraints; optional bill range/photos can speed quoting.
How fast should we follow up?
Aim for ≤5 minutes. Solar prospects request multiple quotes, and we can route leads to WhatsApp/CRM to book surveys quickly.
Lead Ads or a landing page?
Either. Lead Ads can book surveys fast; landing pages can qualify harder and track better as you scale spend.
What does it cost?
30-day pilot (ad spend separate). If you continue, it’s £500/month. You pay Meta directly.
Request a call
Tell me your service area, your ideal solar installs, and your current lead volume. I’ll reply personally and tell you what I’d test first.
Prefer to pick a time instantly? Book a call.