01
Offer + scope
Attract the jobs you want (whole house, doors, bifolds)—not endless “how much?” messages.
- Scope bands (1–3 windows vs full house)
- Doors: front / patio / bifolds
- Local trust cues (reviews, guarantees)
Industry page
Meta Ads for window & door installers
Generate quote-ready enquiries for windows, doors, and glazing—qualified by scope, property type, and your service area.
Scope qualification
Property type
Local targeting
Who this is for / not a fit if…
Windows and doors lead-gen works when you qualify by scope and move good leads quickly to a measure-up or site visit.
Who this is for
- You install windows, doors, and glazing upgrades (front doors, patio doors, bifolds/sliders).
- You want higher-value jobs and you’re happy to filter by scope (not every 1-window quote).
- You cover a defined service area and can book measure appointments within a reasonable timeframe.
- You’ve got proof: before/after, close-ups, reviews, guarantees, accreditations.
- You can respond quickly (or have admin support) to book visits while intent is high.
Not a fit if…
- You only do repairs/maintenance and you don’t want to ask scope or timeframe up front.
- You cover the whole UK or you only supply materials (no direct install/quote process).
- You can’t follow up quickly or you can’t book measure appointments for weeks/months.
- You don’t want to collect basics like postcode, number of windows/doors, and timeframe.
- You don’t have any portfolio and you’re not willing to collect it.
Unsure what to lead with? Start with one product (for example: front doors) or one scope band, then expand.
Offer + qualification
Windows and doors can get spammy fast. The difference is qualification: scope, product type, property fit, and service area—then speed-to-lead to book measure appointments.
02
Qualification questions
Capture the minimum you need to quote properly and book a visit with the right leads.
- Product type (windows, doors, bifolds/sliders)
- Rough scope (how many windows/doors?)
- Property type (house/flat)
- Postcode and timeframe
03
Speed-to-lead + diary booking
Get back fast and book site visits while intent is high.
- First contact target: ≤5 minutes
- Optional WhatsApp and CRM routing
- Booking link for measure appointments
Lead filters we usually start with
- Service area: postcode/town required (and reinforced in the ads)
- Product: windows vs doors vs bifolds/sliders
- Scope: number of windows/doors (and scope bands)
- Property type: house vs flat (and any key constraints)
- Timeframe: when they want the work done
Creative angle bank
The best creative does the filtering before they enquire: show the product, prove quality, and set expectations on scope and service area.
01
Whole-house upgrades
Position as “planned upgrades” rather than impulse price checks.
02
Front doors
Security, kerb appeal, and a clean “from £X” anchor with options.
03
Bifolds/sliders
Lifestyle + build quality + installation process (less uncertainty).
04
Energy comfort + noise
Warmer rooms, less draughts, less noise. Speak to the lived experience.
05
Process clarity
Measure-up → quote → install. A clear process reduces hesitation.
06
Proof + close-ups
Close-ups of trims, sealing, locks and frames + local reviews builds trust fast.
Example hooks (edit the bracketed bits)
- New windows in [Town]? Tell us the scope and book a measure appointment.
- Whole-house replacement quotes for [Postcodes] — survey slots available this month.
- Composite front doors fitted in [Area] — choose a style and book a measure-up.
- Bifolds or sliders? Get a quote based on opening size and timeframe.
- Tired of draughts and street noise? Upgrade windows and improve comfort.
- Serving [Postcodes] only — postcode required before booking.
- Clear timeline from quote to install (and a proper guarantee).
- No time-wasters: scope + postcode + timeframe required before we book a visit.
Guides (supporting this page)
Short playbooks to improve lead quality, response times, and booked quotes.
01
Windows & doors: creative examples that qualify
Angles that pre-qualify scope, property type, and timeframe before the lead hits your phone.
02
Lead Ads vs landing pages
When instant forms win, when landing pages win, and the hybrid setup that usually works best.
03
Speed-to-lead
The 5-minute rule and first-touch scripts that help you win the lead before competitors reply.
04
Lead quality filters
Better questions, exclusions, and budget gates to cut spam without killing volume.
05
Zapier → WhatsApp routing
Instant WhatsApp notifications with the right fields, dedupe, and follow-up reminders.
Lead → WhatsApp / CRM workflow
The best leads go to whoever replies first. This workflow keeps response times tight and moves quote-ready leads to a measure appointment.
1) Lead captured
Capture product, scope, property type, postcode, and timeframe so you know whether it’s worth a visit.
2) Instant notification
Auto-confirm the enquiry, then push it to WhatsApp (or your CRM) with key fields.
3) First contact + booking
Aim for ≤5 minutes. Confirm scope, ask for photos/rough measurements, then book a measure appointment.
4) Outcome capture
Log stages (measure booked, quote sent, deposit paid) so optimisation follows outcomes week to week.
Speed-to-lead checklist
- 0–5 minutes: call attempt + WhatsApp message with next step
- Confirm product, scope and timeframe before booking a visit
- Ask for photos/rough measurements where relevant, then book the measure appointment
- Send a simple prep checklist (address, access/parking, rough scope)
Tracking plan
We track what matters for windows and doors: booked measure appointments, quotes, and installs.
Events we care about
- Lead submitted
- Qualified lead (in-area, scope band, product fit)
- Measure appointment booked
- Quote sent
- Install booked (deposit if you track it)
FAQ
Quick answers before you enquire.
What window and door leads can you generate from Meta Ads?
Quote-ready enquiries: full-house window replacements, front doors, bifolds/sliding doors, and higher-value upgrades—qualified by scope, property type, and service area.
How do you avoid low-intent ‘price check’ leads?
We set expectations in the ad and capture scope in the form (how many windows/doors, property type, timeframe).
Can you focus on whole-house upgrades?
Yes—use separate campaigns and scope bands to prioritise full-house and multi-window enquiries; smaller jobs can be a separate campaign.
Can you generate leads for front doors and bifolds?
Yes—segment by product type and capture opening size/style/timeframe so you get quote-ready leads.
How fast should I respond?
Aim for ≤5 minutes. These leads message multiple installers, and we can route them to WhatsApp/CRM to keep response times tight.
Do I need a landing page?
Not always. Lead Ads can work; a landing page helps qualification and tracking when you scale spend (especially for higher-ticket installs).
What does it cost?
30-day pilot (ad spend separate). If you continue, it’s £500/month. You pay Meta directly.
Request a call
Tell me your area, what products you want more of (windows, doors, bifolds), and your ideal project size. I’ll reply personally.
Prefer to pick a time instantly? Book a call.